Scion Wabi Sabi Advertising Campaign


Wabi Sabi - Spring 2013

The collection name ‘Wabi Sabi’ originates from a Japanese philosophy which celebrates the beauty of imperfection. Painterly brushstrokes, stripes, chevrons, ikats, batiks, tie-dyes, ink spots, ombrés and floral motifs all fuse effortlessly to create an understated, sometimes mis-matched yet always harmonious interior.

The Wabi Sabi advertisements appeared in the following titles:

April 2013: Elle Decoration, Ideal Home, Livingetc, Country Homes and Interiors, House Beautiful

Click to view the Wabi Sabi Fabrics and Wabi Sabi Wallpapers collections


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